Plant a Shape Bookmark

• Bookmark with seeded paper shape

• Perfect to communicate environmental messages

• Choose from 8 seeded paper colors

• 9 seeded shapes

• 12 varieties of flowers: Sweet William Pinks, Rocket Larkspur, Candytuft, Baby Blue Eyes, Corn Poppy, Forget-Me-Not, Wallflower, Columbine, Blue Flax, Zinnia, Lemon Mint, and Five Spot
Product Size:6" x 2 1/4" (Overall)

Product Spotlight - Bookmarks

Bookmarks are not just for authors and publishers!

Virtually any industry can use bookmarks as a way to advertise information. We generally associate bookmarks for libraries, authors, publishers and schools. Listed below are other ways to use this inexpensive tool to advertise your business or product.


Authors and Publishers – Bookmarks are a great tool to use at literary events to promote your book. Bookmarks can be printed to match your book cover.

Libraries – Use them to promote reading in the community.

Schools – Print the school name and/or mascot on them to showcase your school or school district.

Realtors – House shaped bookmarks are a great way to advertise your agency or yourself. This puts a little something different into the hands of a potential buyer/seller.

Insurance Agents – Print bookmarks with product information along with your contact information.

Bands – Have a CD your trying to promote? Let us put your CD cover on a bookmark.

Bookmarks can be printed on two sides in full color for as little as $45 for 500 plus shipping.

Power of Promotional Products

How many times have you received a gift from a company? What was your perception of the company?

What are promotional products? Promotional products (also called advertising specialties and identity products) are usually imprinted with a company’s name, logo or message. They include useful or decorative articles of merchandise that are used in marketing, educational, and communication programs.

Positive Image An experimental study conducted by Georgia Southern University in 2005, reveals that recipients of promotional products have a significantly more positive image of the company, than those who don't receive a product. This was evidenced by the recipients' comments about the company; they were notably more positive than those from the non-recipient control group. The difference was statistically significant.ReferralsA different survey found that customers who receive promotional products were more likely to refer the business (the gift provider) to others than the group that received nothing. Conducted by Louisiana State University and Glenrich Business Studies, this study discovered that the winning way to ask clients for referrals is to send a letter along with the offer a promotional product incentive, and eligibility in a sweepstakes. This type of promotional letter can bump up referrals by as much as 500 percent.The Bottom Line Using promotional products with your own clients, the one's who buy from you, is not only positive reinforcement, it is just good business. A random survey of travelers at Dallas/Fort Worth Airport underscores the importance of using promotional products. Seventy-one percent reported receiving a promotional product in the last 12 months. Of those, 52 percent did business with the advertiser company after receiving the product. This study, conducted by L. J. Market Research found that among the recipients who had not done business with the advertiser, almost half said they were more likely to do business with the company that gave them the item. You have the resources at your fingertips. Include promotional products as part of your routine marketing program, and watch your business grow.


Source: Promotional Consultant Today, November 21, 2008.

Tight Marekting Budget?

Just about everyone is feeling the pains of the current economic conditions. Many companies have had to cut marketing budgets in order to meet other overhead costs. GM announced last week they were ending their contract with Tiger Woods a year early in order to cut costs. How is a company to effectively market their product or services on a tight marketing budget?

Print, radio, and television ads are an expensive option. Many small businesses simply do not have the capital to run these types of ads. Another alternative is promotional products. Used correctly, and the return on investment can be measurable.

A recent survey conducted by Advertising Specialty Institute (ASI) shows how to get more impressions for less cost. This survey shows the number of impressions and cost per impression on various items. The survey was conducted in July 2008. You can receive a copy of the full survey by e-mailing kim@promosmatter.com with SURVEY in the subject line.

According to the survey, Promotional products deliver significant impressions per month:

Bags 1038
Caps 476
Shirts 365
Writing Instruments 363
Desk Accessories 294
Glassware/Ceramics 251
Calendars 227
Recognition/Awards 221
Wearables 64

The cost per impression of Promotional Products is very low, at fractions of cents per impression:

Bags $.002
Caps $.002
Shirts $.005
Writing Instruments $.002
Desk Accessories $.007
Glassware/Ceramics $.004
Calendars $.003
Recognition/Awards $.021
Wearables $.016

· 84% of end-users can name the advertisers on the items they receive
• 62% have done business with the advertiser AFTER receiving the item
• End-users keep products for 7 months
• The average cost-per-impression of a promotional product = $0.004
• The CPI for advertising specialties beats all forms of media (except billboards)

PromosMatter will gladly assist you in marketing your products/services with the use of Promotional Products.

Weekly Featured Product

Imprint Area, Standard : 3/4"w x 3/8"h. One-color imprint now available on all five ports at no additional charge Imprint Method, Standard : Pad Printed Packaging, Standard : Gift Box Size : 3-1/4" sq. x 1"t

Minimum quantity 50
Standard Production 8.98 ea
Rush 11.23

Standard production time 3-5 business days
Set up fee $50.00 per color per location

Featured Product of the Week

Relieve stress with this Turkey! Get your Today!

Polyurethan Stress Reliever

Product Size: 3-1.4" x 2-3/4" x 3-1.4"

Imprint Area:

Chest - 3/4" x 1.2"

Tail - 1-1.2" x 1"Product Color - White

Minumum Quantity - 150

Special Pricing through 12/30/08 $2.00 each includes 1 color 1 location imprint. Setup and frieght charges NOT included.

Why Invest in Promotional Products

Awareness

Whether you are just starting out or have been in business for many years, obtaining and maintaining awareness is essential for your business. You don't just want people to know that you exist; you want them to know that you stand for quality, stability and success. Custom imprinted promotional products can help leave a lasting impression.

Branding

All businesses know that branding your company image is vital to success. Making your name a bankable brand is achieved not only through reliable service, but also through promotional and advertising strategies. The most important element of branding in this marketing plan is the consistent use of your logo.

Caring

Show your customers, employees and community that you care about them is an investment that quickly pays for itself. Rewarding loyal customers with promotional products shows that you are taking the time to notice who has been consistently supporting your business. Recognition leads to increased business and brand loyalty. Hard working employees and associates also deserve the gift of a thoughtful promotional product, to show your appreciation.

Say Thanks with Holiday Gifts

The holidays are a great time to show your customers, supporters, employees, and clients that you appreciate them. Branding, keeping your name in the fore front, doesn't stop for the holiday season. But you also don't need a large budget.

Holiday cards are an expensive means to reach out. How about a Holiday card with matching CD?

Have a larger budget? Food items are the number one item that most companies use to say "Thanks" during the holidays.

Need help finding something? Have a lower budget this year? We can help. We have several suggestions available at www.promosmatter.com

Welcome

In this day and age it seems that having a blog has become a necessity. With that in mind, we have created PromoBlog. A place where we can introduce products and ideas for the use of promotional products.

Located in Bartlett, TN, PromosMatter offers well over 350,000 promotional products to fit just about every budget.

Promotional products are not just for businesses they can also be used for:

Churches
Weddings
Clubs
Events
Parties
Schools
Sports Teams
Tradeshows
And many more.

How have you used promotional products? Leave me a comment.