Flexible Workforce
In the face of staff cuts, cross-train employees so they can fill a variety of roles.
Spoil Your Staff
Uncertainty about their jobs can shatter employee morale, so offer work schedule flexibility and other rewards to compensate.
Invest In Low-Cost Technology
Consider purchasing small pieces of new equipment that make your workers’ lives easier.
Play Favorites
Keep your best customers happy with fast service, extra attention and flexible rules.
Source: BusinessWeek
Friday, April 24, 2009
Tuesday, April 21, 2009
Plant a Shape Bookmark
• Bookmark with seeded paper shape
• Perfect to communicate environmental messages
• Choose from 8 seeded paper colors
• 9 seeded shapes
• 12 varieties of flowers: Sweet William Pinks, Rocket Larkspur, Candytuft, Baby Blue Eyes, Corn Poppy, Forget-Me-Not, Wallflower, Columbine, Blue Flax, Zinnia, Lemon Mint, and Five Spot
Product Size:6" x 2 1/4" (Overall)
Product Size:6" x 2 1/4" (Overall)
Friday, April 17, 2009
Monday, April 13, 2009
Product Spotlight - Bookmarks
Bookmarks are not just for authors and publishers!
Virtually any industry can use bookmarks as a way to advertise information. We generally associate bookmarks for libraries, authors, publishers and schools. Listed below are other ways to use this inexpensive tool to advertise your business or product.
Authors and Publishers – Bookmarks are a great tool to use at literary events to promote your book. Bookmarks can be printed to match your book cover.
Libraries – Use them to promote reading in the community.
Schools – Print the school name and/or mascot on them to showcase your school or school district.
Realtors – House shaped bookmarks are a great way to advertise your agency or yourself. This puts a little something different into the hands of a potential buyer/seller.
Insurance Agents – Print bookmarks with product information along with your contact information.
Bands – Have a CD your trying to promote? Let us put your CD cover on a bookmark.
Bookmarks can be printed on two sides in full color for as little as $45 for 500 plus shipping.
Virtually any industry can use bookmarks as a way to advertise information. We generally associate bookmarks for libraries, authors, publishers and schools. Listed below are other ways to use this inexpensive tool to advertise your business or product.
Authors and Publishers – Bookmarks are a great tool to use at literary events to promote your book. Bookmarks can be printed to match your book cover.
Libraries – Use them to promote reading in the community.
Schools – Print the school name and/or mascot on them to showcase your school or school district.
Realtors – House shaped bookmarks are a great way to advertise your agency or yourself. This puts a little something different into the hands of a potential buyer/seller.
Insurance Agents – Print bookmarks with product information along with your contact information.
Bands – Have a CD your trying to promote? Let us put your CD cover on a bookmark.
Bookmarks can be printed on two sides in full color for as little as $45 for 500 plus shipping.
Thursday, January 29, 2009
Power of Promotional Products
How many times have you received a gift from a company? What was your perception of the company?
What are promotional products? Promotional products (also called advertising specialties and identity products) are usually imprinted with a company’s name, logo or message. They include useful or decorative articles of merchandise that are used in marketing, educational, and communication programs.
Positive Image An experimental study conducted by Georgia Southern University in 2005, reveals that recipients of promotional products have a significantly more positive image of the company, than those who don't receive a product. This was evidenced by the recipients' comments about the company; they were notably more positive than those from the non-recipient control group. The difference was statistically significant.ReferralsA different survey found that customers who receive promotional products were more likely to refer the business (the gift provider) to others than the group that received nothing. Conducted by Louisiana State University and Glenrich Business Studies, this study discovered that the winning way to ask clients for referrals is to send a letter along with the offer a promotional product incentive, and eligibility in a sweepstakes. This type of promotional letter can bump up referrals by as much as 500 percent.The Bottom Line Using promotional products with your own clients, the one's who buy from you, is not only positive reinforcement, it is just good business. A random survey of travelers at Dallas/Fort Worth Airport underscores the importance of using promotional products. Seventy-one percent reported receiving a promotional product in the last 12 months. Of those, 52 percent did business with the advertiser company after receiving the product. This study, conducted by L. J. Market Research found that among the recipients who had not done business with the advertiser, almost half said they were more likely to do business with the company that gave them the item. You have the resources at your fingertips. Include promotional products as part of your routine marketing program, and watch your business grow.
Source: Promotional Consultant Today, November 21, 2008.
What are promotional products? Promotional products (also called advertising specialties and identity products) are usually imprinted with a company’s name, logo or message. They include useful or decorative articles of merchandise that are used in marketing, educational, and communication programs.
Positive Image An experimental study conducted by Georgia Southern University in 2005, reveals that recipients of promotional products have a significantly more positive image of the company, than those who don't receive a product. This was evidenced by the recipients' comments about the company; they were notably more positive than those from the non-recipient control group. The difference was statistically significant.ReferralsA different survey found that customers who receive promotional products were more likely to refer the business (the gift provider) to others than the group that received nothing. Conducted by Louisiana State University and Glenrich Business Studies, this study discovered that the winning way to ask clients for referrals is to send a letter along with the offer a promotional product incentive, and eligibility in a sweepstakes. This type of promotional letter can bump up referrals by as much as 500 percent.The Bottom Line Using promotional products with your own clients, the one's who buy from you, is not only positive reinforcement, it is just good business. A random survey of travelers at Dallas/Fort Worth Airport underscores the importance of using promotional products. Seventy-one percent reported receiving a promotional product in the last 12 months. Of those, 52 percent did business with the advertiser company after receiving the product. This study, conducted by L. J. Market Research found that among the recipients who had not done business with the advertiser, almost half said they were more likely to do business with the company that gave them the item. You have the resources at your fingertips. Include promotional products as part of your routine marketing program, and watch your business grow.
Source: Promotional Consultant Today, November 21, 2008.
Thursday, January 15, 2009
New Year - Back to Basics
Each year countless people make resolutions to change something about their personal lives. Most of those “give up” or quit after a few short weeks. What about resolutions for your business? We work on preparing budgets for the year, establishing goals that we think people want to hear, but how much effort do we put into working our plan?
Our first goal was to update our website to provide more information, make it easier to locate product and make it appealing to the end user. Our focus over the past two weeks has been accomplishing that goal. Our much improved website has been launched, www.promosmatter.com.
With the current economy conditions, our next goal is getting back to basics. Like many other companies, we continue to seek out ways to grow our client base. Like so many others, we are focused on cold calling, whether by phone or door-to-door. We sometimes forget one of the most effective means of obtaining new clients, referrals.
Talk to your current clients and ask them for referrals. I have a good friend who lives by a philosophy of “the answer is always no, until you ask.” Asking for referrals is cost effective, builds on the relationship with current clients, and provides a means for an introduction. Who do your current clients know? Ask them to find the answer.
Our first goal was to update our website to provide more information, make it easier to locate product and make it appealing to the end user. Our focus over the past two weeks has been accomplishing that goal. Our much improved website has been launched, www.promosmatter.com.
With the current economy conditions, our next goal is getting back to basics. Like many other companies, we continue to seek out ways to grow our client base. Like so many others, we are focused on cold calling, whether by phone or door-to-door. We sometimes forget one of the most effective means of obtaining new clients, referrals.
Talk to your current clients and ask them for referrals. I have a good friend who lives by a philosophy of “the answer is always no, until you ask.” Asking for referrals is cost effective, builds on the relationship with current clients, and provides a means for an introduction. Who do your current clients know? Ask them to find the answer.
Monday, December 1, 2008
Tight Marekting Budget?
Just about everyone is feeling the pains of the current economic conditions. Many companies have had to cut marketing budgets in order to meet other overhead costs. GM announced last week they were ending their contract with Tiger Woods a year early in order to cut costs. How is a company to effectively market their product or services on a tight marketing budget?
Print, radio, and television ads are an expensive option. Many small businesses simply do not have the capital to run these types of ads. Another alternative is promotional products. Used correctly, and the return on investment can be measurable.
A recent survey conducted by Advertising Specialty Institute (ASI) shows how to get more impressions for less cost. This survey shows the number of impressions and cost per impression on various items. The survey was conducted in July 2008. You can receive a copy of the full survey by e-mailing kim@promosmatter.com with SURVEY in the subject line.
According to the survey, Promotional products deliver significant impressions per month:
Bags 1038
Caps 476
Shirts 365
Writing Instruments 363
Desk Accessories 294
Glassware/Ceramics 251
Calendars 227
Recognition/Awards 221
Wearables 64
The cost per impression of Promotional Products is very low, at fractions of cents per impression:
Bags $.002
Caps $.002
Shirts $.005
Writing Instruments $.002
Desk Accessories $.007
Glassware/Ceramics $.004
Calendars $.003
Recognition/Awards $.021
Wearables $.016
· 84% of end-users can name the advertisers on the items they receive
• 62% have done business with the advertiser AFTER receiving the item
• End-users keep products for 7 months
• The average cost-per-impression of a promotional product = $0.004
• The CPI for advertising specialties beats all forms of media (except billboards)
PromosMatter will gladly assist you in marketing your products/services with the use of Promotional Products.
Print, radio, and television ads are an expensive option. Many small businesses simply do not have the capital to run these types of ads. Another alternative is promotional products. Used correctly, and the return on investment can be measurable.
A recent survey conducted by Advertising Specialty Institute (ASI) shows how to get more impressions for less cost. This survey shows the number of impressions and cost per impression on various items. The survey was conducted in July 2008. You can receive a copy of the full survey by e-mailing kim@promosmatter.com with SURVEY in the subject line.
According to the survey, Promotional products deliver significant impressions per month:
Bags 1038
Caps 476
Shirts 365
Writing Instruments 363
Desk Accessories 294
Glassware/Ceramics 251
Calendars 227
Recognition/Awards 221
Wearables 64
The cost per impression of Promotional Products is very low, at fractions of cents per impression:
Bags $.002
Caps $.002
Shirts $.005
Writing Instruments $.002
Desk Accessories $.007
Glassware/Ceramics $.004
Calendars $.003
Recognition/Awards $.021
Wearables $.016
· 84% of end-users can name the advertisers on the items they receive
• 62% have done business with the advertiser AFTER receiving the item
• End-users keep products for 7 months
• The average cost-per-impression of a promotional product = $0.004
• The CPI for advertising specialties beats all forms of media (except billboards)
PromosMatter will gladly assist you in marketing your products/services with the use of Promotional Products.
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