Tight Marekting Budget?

Just about everyone is feeling the pains of the current economic conditions. Many companies have had to cut marketing budgets in order to meet other overhead costs. GM announced last week they were ending their contract with Tiger Woods a year early in order to cut costs. How is a company to effectively market their product or services on a tight marketing budget?

Print, radio, and television ads are an expensive option. Many small businesses simply do not have the capital to run these types of ads. Another alternative is promotional products. Used correctly, and the return on investment can be measurable.

A recent survey conducted by Advertising Specialty Institute (ASI) shows how to get more impressions for less cost. This survey shows the number of impressions and cost per impression on various items. The survey was conducted in July 2008. You can receive a copy of the full survey by e-mailing kim@promosmatter.com with SURVEY in the subject line.

According to the survey, Promotional products deliver significant impressions per month:

Bags 1038
Caps 476
Shirts 365
Writing Instruments 363
Desk Accessories 294
Glassware/Ceramics 251
Calendars 227
Recognition/Awards 221
Wearables 64

The cost per impression of Promotional Products is very low, at fractions of cents per impression:

Bags $.002
Caps $.002
Shirts $.005
Writing Instruments $.002
Desk Accessories $.007
Glassware/Ceramics $.004
Calendars $.003
Recognition/Awards $.021
Wearables $.016

· 84% of end-users can name the advertisers on the items they receive
• 62% have done business with the advertiser AFTER receiving the item
• End-users keep products for 7 months
• The average cost-per-impression of a promotional product = $0.004
• The CPI for advertising specialties beats all forms of media (except billboards)

PromosMatter will gladly assist you in marketing your products/services with the use of Promotional Products.